Local SEO for Home Services
When someone searches for a plumber, an electrician or a roofer, you want them to find you, trust what they see, and call. We improve how your business appears on Google Maps, Google Search, your website and AI search, while you focus on the work.
U.S.-based company
Prices shown up front
15 minutes, free
Where Homeowners Look for a Plumber, an Electrician or a Roofer
We measured what that looks like on a phone.
The map comes first.
For "electrician near me" and "roofer near me", Google's map of local businesses was the first result on the page. For "plumber near me" it came third, behind paid ads. In those three searches Google showed no AI overview above the results.
Most profiles are thin.
In our sample, fewer than 25 Google reviews: 43% of plumbers, 51% of HVAC companies, 60% of roofers and 72% of electricians.
Some profiles were never claimed.
Between 5% and 18% of the businesses in that sample had never claimed their Google profile.
AI assistants already name businesses.
When we asked ChatGPT who the best local plumber, electrician, HVAC company and roofer is, every answer named at least four companies.
Based on the first 100 businesses per trade within 15 km of the center of a large Arizona city; one "near me" search per trade on a phone, one day; one ChatGPT question per trade. Measured October 11, 2026. This is not all of Arizona.
Where a Plumber, an Electrician or a Roofer Can Be Missed on Google
If any of these looks like your business today, that is where our work starts.
The map shows up before your website does, and your profile may not be on it.
For "electrician near me" and "roofer near me", Google's map of local businesses was the first thing on the screen. Between 5% and 18% of the businesses we checked had never claimed their Google profile.
What we do. Your profile is claimed, complete and kept current, so you are a choice on that map, not a name under it.
Fewer than 25 reviews, next to a profile with more.
In our sample, that was 43% of plumbers, 51% of HVAC companies, 60% of roofers and 72% of electricians.
What we do. Every customer gets asked for a review, the same way, every time, and every review gets a reply. We ask every customer, not just the happy ones.
When we asked ChatGPT for the best local roofer, it named at least four companies.
It did the same for plumbers, electricians and HVAC companies.
What we do. We work on the website you already have and set up your AI search visibility, so your business is one an assistant can find and describe. We do not promise a place in any AI answer.
What Local SEO for Home Services Includes, in Four Places
Google Maps.
We optimize your Google Business Profile, set up a way to ask every customer for a review, and handle the replies. We ask every customer, not just the happy ones.
Google Search.
We keep your business details consistent across the directories customers use, and track where you show up locally.
Your website.
From Local Growth, we work on the website you already have: its pages, how it turns visitors into calls, and what Google can read on it.
AI search.
In Local Growth we set up your AI search visibility. In Local Authority we monitor it. We do not promise a place in any AI answer.
How It Starts for a Home Service Business
A 15-minute intro call.
Free. We look at how you show up on Google today, your reviews and your website.
A straight answer.
We tell you what we'd do, or tell you straight if we're not the right fit. No pressure, no obligation.
A 90-day start.
If you go ahead, the one-time setup covers the work we do once at the start: your Google profile, the review-request system, your business listings and a starting measurement. Your 90-Day Progress Review compares against that measurement.
Three Plans for Home Service Businesses. Every Price Shown.
| Local Visibility | Local Growth | Local Authority | |
|---|---|---|---|
| Price | $377 / month | $577 / month | $877 / month |
| What's in it | Google profile, review requests and replies, listings cleanup, local rank tracking, monthly visibility review | Everything in Local Visibility, plus work on your existing website, AI search setup, Search Console monitoring, competitor tracking, monthly content optimization | Everything in Local Growth, plus work across several services or locations, AI search monitoring, monthly content, reputation strategy, competitor visibility report, priority account support |
One-time $500 setup, charged once at the start. Plans start with a 90-day minimum, then 30 days' notice to cancel.
Questions Home Service Owners Ask Us
Do you work with plumbers, electricians, roofers and HVAC companies?
Yes. We work on how plumbers, electricians, roofers and HVAC companies show up on Google, and the same plans apply to every trade.
How much does local SEO cost for a home service business?
Local Visibility is $377 a month, Local Growth $577 and Local Authority $877, plus a one-time $500 setup. The prices are the same for every trade.
How long do I have to stay?
Plans start with a 90-day minimum. After that, you can cancel with 30 days' notice.
Will you get me to number one on Google, and how will I know it's working?
No, and nobody honest can promise that. We don't guarantee rankings or call counts. At 90 days we review your Google visibility, reviews, website activity and completed optimization work with you, so you can see what has changed. Between those reviews, you get a monthly visibility review, and we handle replies to your Google reviews.
What do you do about my Google reviews?
We set up a way to ask every customer for a review, such as a QR code, SMS and email, and we handle replies to the reviews you get. We don't write reviews for you, and we ask every customer, not just the happy ones.
Do I need a new website?
Not to start. The plans cover work on the website you already have. A new website is a separate offer: see New Websites.
What happens on the intro call?
It's 15 minutes. We look at how you show up on Google today, your reviews and your website, then tell you what we'd do, or tell you straight if we're not the right fit. No pressure, no obligation.
See How Your Home Service Business Shows Up Today
Book a free 15-minute intro call. We'll look at your Google profile, your reviews and your website, then tell you what we'd do.