A USA-based company built for American businesses tired of agencies that overpromise and DIY tools that underdeliver.
What makes Reputation Maxx different is that it’s not a pieced-together service, everything we do is built to work together. One team handles your Google presence, reviews, website, and social so nothing falls through the cracks. Whether you’re just getting started or looking to scale, our structured packages provide the exact level of support needed to build a strong foundation, increase customer trust, and drive consistent growth. Every strategy is tailored, ensuring your website, social channels, and reputation all work together to attract and convert new customers. Reputation Maxx is backed by the proven expertise of JW Maxx Solutions, a premier online reputation management firm founded in 2008 in Scottsdale by Walter Halicki. With more than 15 years of experience and an A rating with the Better Business Bureau, JW Maxx Solutions has helped over 1,000 clients across multiple industries and countries take control of their digital presence. This foundation brings enterprise-level strategy and credibility into a solution tailored specifically for everyday business owners. Further strengthening this approach is the influence of Rowland Hanson, known for his role in launching Microsoft Windows at Microsoft. Combined with a team of experienced professionals, this level of strategic insight ensures that Reputation Maxx clients benefit from high-level branding, marketing, and reputation strategies—without the high-level complexity. At its core, Reputation Maxx is about simplicity, consistency, and results. It gives business owners peace of mind knowing their website, social media, and online reputation are being professionally managed and continuously optimized—so they can spend less time worrying about their online image and more time delivering great products and services to their customers.
We do what we say we’ll do, on the timeline we commit to, at the price we quote. That’s it.
These are not aspirational values written for a pitch deck. This is how we actually work.
We explain what we do in plain English. No acronyms, no vague deliverables, no strategy decks that replace actual work.
A Google Business Profile that's 90% optimized and live beats one that's 100% "planned" and still in a spreadsheet. We ship, then we improve.
The price we quote is the price you pay. No add-on fees after month one, no "contact us" pricing for basic features, no annual contracts disguised as discounts.
Most business owners don't want to micromanage their online presence. They want it handled. We're built for that — we report results, not requests for input.
We work with local American businesses — and only local American businesses. That's a deliberate choice. We know this space, we're built for it, and the work we do here actually moves the needle for real business owners.
Online presence compounds over time. We are a monthly service because one-time projects don't produce lasting results. Every month we manage your presence, it works harder for you.
Three things that separate us from the alternatives.
Our writing, design, and strategy team is the same team that onboards you. The person you talk to on day one is the same person doing the work on day sixty. You're not passed off after you sign up.
You have one account manager who knows your business. Not a ticket system. Not a rotating call center. One person who tracks your results and answers your questions.
Plans start with a 6-month commitment, long enough to build a real foundation. After that, 30 days' notice is all it takes to cancel. No penalties. Your website and content are always yours.
We started Reputation Maxx after watching the same cycle repeat: a local business owner pays an agency $2,000/month, gets a monthly PDF with stock photos, and sees zero improvement in calls or foot traffic. Or they buy a DIY website builder and spend 40 hours building something that doesn’t convert. Or they try to post on Instagram themselves for a month, burn out, and give up. We built the alternative — a done-for-you system that works, at a price that makes sense for a business doing $500K to $5M a year.
We learn about your business and what’s not working online, recommend the right plan for your stage and goals, and answer every question you have — zero obligation, no pressure.